SOFTEDU

"SoftEdu" - Education platform to learn english and french languages

A dynamic logo was developed in a modern style. It was based on:
- Pioneer Tie
- Arrow path
- Cube
- Pedestal
The corporate identity is white and pink, the colors are taken from the flags of England and France. The positioning of the company was also developed - The Thinker, and an inexpensive school with a modern outlook on learning.

Details:

The pioneers helped street children and fought against illiteracy, collected books and set up libraries and went on geological trips.
"Be ready always ready!" is the motto of all pioneers.

Thinker-brands help people to better understand the world, get education, provide practical information, motivate with independence and cognitive process

Pioneer Tie

Arrow path

Only go forward and do not deviate from the path.

Cube

It is a foundation stone, foundation, support and is considered a symbol of good luck. The cube is truth, stability, static perfection.
In China, it is the deity of the Earth, while the sphere is the heavenly symbol.

Pedestal

The elevation that the winner climbs. Indicates the desire to win and go for success.